STRATEGY & COPY

A blockbuster if ever the Seattle Art Museum saw one, key to communication surrounding Kusama’s exhibition was clear instruction on capacity and ticket releases to this perpetually sold-out exhibition. To share this information, I implemented the use of a ticker tape at the bottom of the website to provide up-to-date information on ticket availability.

Infinity is a difficult concept to grasp, but it is easy to contemplate when you step inside one of artist Yayoi Kusama’s iconic Infinity Mirror Rooms.

As a well-known rebel with a long and highly visible history in the art world, Kusama’s philosophy on art and infinity is well documented but less easily consumed than images of her infinity rooms. I used excerpts of the artist’s words from a selection of her books and interviews to bring complexity and additional understanding to images of Kusama’s work. Her artwork inspires a sense of wonder and awe that I put into words and infused into art historical and tactical information so visitors would know what to expect from this high-profile exhibition.


When the exhibition ended, I expanded on the use of the artist’s voice in the campaign promotional materials to incorporate a Kusama quote into the ticker tape feature of the site.

VIDEO

These were some of my favorite videos that I wrote, produced, and directed over my six years at SAM. This involved securing rights, tracking crediting, and ensuring proper links back to web hosted images. I also worked closely with the Associate Creative Director to come up with both the visual creative direction and sound design.