STAY HOME WITH SAM
2020–2023
SEATTLE ART MUSEUM
Enjoy art from your home.
DIRECTION
When Seattle Art Museum (SAM) shutdown in 2020, I established the Stay Home with SAM campaign. Standardizing content streams under this branded umbrella kept the museum connected with their audiences and artists, offered work for artists, and kept audiences engaged with accessible art experiences while in quarantine. I implemented tools, training materials, and internal processes to ensure brand and strategy consistency while transitioning my colleagues into content producers during the pandemic.STRATEGY
I initiated long overdue updates to SAM’s digital platforms and organized the Design and Technology teams around structural and visual interface updates for the website homepage and SAM Blog. Within a month of closure, traffic to SAM Blog increased by 140%.VIDEO
The volume of video content produced by the museum increased dramatically overnight. This meant investing in and developing new resources to support video production including hiring videographers, creating best-practices guides for filming from home, tools for captioning, and investing in new equipment. The budget was managed by myself in tandem with the Design Studio Lead.SOCIAL
Finding ways to have fun during these dark years was a challenge, so we took every chance we could. Offering live experiences became paramount.Representing all aspects of SAM’s multi-facted programming meant decentralizing ownership of social accounts and adapting materials across the museum into newly relevant activities and infromation. I designated and trained staff whose hours had been reduced due to closure to manage the audience specific social media accounts, such as SAM Educators.
Followers increased by 42% on Facebook, 34% on Instagram, and 122% on Twitter for the main Seattle Art Museum accounts from the month prior. This engagement had an unprecedented global reach for SAM.
CV
A writer and curator exploring the liminal spaces of the literary arts. I am the author of two chapbooks and have fiction, reviews, and poetry published widely. My interest in how words can be experienced has led to solo work and collaborations to create installations, music performances, broadsides, karaoke, and video poetry. I founded and directed Till, a literary organization that offered an annual writing residency, and am currently co-director of Cadence Video Poetry Festival at Northwest Film Forum.
I’m also a very professional professional
A writer and curator exploring the liminal spaces of the literary arts. I am the author of two chapbooks and have fiction, reviews, and poetry published widely. My interest in how words can be experienced has led to solo work and collaborations to create installations, music performances, broadsides, karaoke, and video poetry. I founded and directed Till, a literary organization that offered an annual writing residency, and am currently co-director of Cadence Video Poetry Festival at Northwest Film Forum.
I’m also a very professional professional