URL TO IRL. IT’S THAT THING WHERE YOU ♥ AN IMAGE AND THAT PAINTING GOES IN AN EXHIBITION. YOU ARE THE CURATOR.
Crowd curating the Frye Founding Collection: The most liked paintings were shown in the galleries along with the names and comments of 4,468 people from around the globe who voted on social media for their favorite paintings. Read my article for the Western Museum Association on the exhibition.
STRATEGY & COPY
As Communications Associate at the Frye Art Museum I worked closely with design agency Civilization to make the Frye founding collection relevant and accessible by getting it online. Using TUMBLR, Instagram, Facebook, and Pinterest, I generated followings on new platforms, increased audience, and fostered genuine engagement. My copy direction emphasized a shift away from institutional authority and adapted this language across digital applications, in-gallery didactics, and print materials.
Thinking beyond the crowd curation to actual museum attendance, I translated the initial digital voting into the physical experience and the physical experience into something anyone around the world could take part in. I proposed and realized the install a monitor in the galleries with a live feed of the hashtag title of the exhibition, initiated a crowd curated audio tour, and created the Frye’s only virtual tour in order to bring international curators and digital audiences into the galleries.