#SOCIALMEDIUM

2015
FRYE ART MUSEUM

URL TO IRL. IT’S THAT THING WHERE YOU ♥ AN IMAGE AND THAT PAINTING GOES IN AN EXHIBITION. YOU ARE THE CURATOR.


Crowd curating the Frye Founding Collection: The most liked paintings were shown in the galleries along with the names and comments of 4,468 people from around the globe who voted on social media for their favorite paintings.



As Communications Associate at the Frye Art Museum I worked closely with design agency Civilization to craft the campaign and copy for this crowd-curated exhibition. I designed copy to emphasize a shift away from institutional authority and adapted this language across digital applications, in-gallery didactics, and print materials.

Making the Frye founding collection relevant and accessible by getting it online, was a step towards making art more approachable. Using TUMBLR, Instagram, Facebook, and Pinterest we generated followings on new platofrms, increased our audience, and fostered genuine engagement.

The digital crowd curation influenced the entire museum from curatorial concept to conservation to installation design. Myself and the digital manager worked to install a monitor in the galleries with a live feed of the hashtag title of the exhibition, initiated a crowd curated audio tour, and created the Frye’s only virtual tour. This sustained engagement and translated the initial digital voting into the physical experience and the physical experience into something anyone around the world who voted could take part in.



 









CHELSEA WERNER-JATZKE



PERSONAL

A writer exploring the liminal spaces of the literary arts. She is the author of two chapbooks and has fiction, reviews, and poetry published widely. Her interest in how words can be experienced has led to solo work and collaborations with artists across media to create gallery installations, classical music performances, broadsides, karaoke, and video poetry. She is co-founder and director of Cadence Video Poetry Festival at Northwest Film Forum and Till, a literary organization that offers an annual writing residency at Smoke Farm in Arlington, WA.

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PROFESSIONAL

Approaching communications and marketing with a storyteller’s craft and a poet’s ear. I have over a decade of experience increasing engagement with meaningful brand experiences through creative approaches. My unique blend of marketing, programming, and writing skills allows me to understand and connect with a wide spectrum of audiences. As a content strategist I have defined and produced end to end experiences for artists, consumers and stakeholders. As a digital marketing manager I’ve grown followings and margins across industries.

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