JEFFREY GIBSON: LIKE A HAMMER
2019

SEATTLE ART MUSEUM

Powow meets pop art meets punching bags in Jeffrey Gibson: Like a Hammer


A combination of strategy, management, and writing created a seamless end-to-end visitor experience, from first touch ads to post-visit survey.

I produced a series of community voice videos for Jeffrey Mitchell: Like A Hammer. Collaborating with local Indigenous artists brought meaningful and fun community perspectives to the exhibition.



Combining the pop sensibility and music influence in Gibson’s art to write a series of pop-art videos, I riffed off VH1 Pop-Up Videos to create fun social media videos that emphasize the cultural references in Gibson’s work.



Additionally, I developed an iterative copy direction to accompany a suite of seven social media animations used in a paid campaign that I managed across Instagram and Facebook, running the duration of the exhibition.











CHELSEA WERNER-JATZKE



PERSONAL

A writer exploring the liminal spaces of the literary arts. She is the author of two chapbooks and has fiction, reviews, and poetry published widely. Her interest in how words can be experienced has led to solo work and collaborations with artists across media to create gallery installations, classical music performances, broadsides, karaoke, and video poetry. She is co-founder and director of Cadence Video Poetry Festival at Northwest Film Forum and Till, a literary organization that offers an annual writing residency at Smoke Farm in Arlington, WA.

CV
PROFESSIONAL

Approaching communications and marketing with a storyteller’s craft and a poet’s ear. I have over a decade of experience increasing engagement with meaningful brand experiences through creative approaches. My unique blend of marketing, programming, and writing skills allows me to understand and connect with a wide spectrum of audiences. As a content strategist I have defined and produced end to end experiences for artists, consumers and stakeholders. As a digital marketing manager I’ve grown followings and margins across industries.

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