JEFFREY GIBSON: LIKE A HAMMER
Powow meets pop art meets punching bags in Jeffrey Gibson: Like a Hammer
A combination of strategy, management, and writing created a seamless end-to-end visitor experience, from first touch ads to post-visit survey.
I produced a series of community voice videos for Jeffrey Mitchell: Like A Hammer. Collaborating with local Indigenous artists brought meaningful and fun community perspectives to the exhibition.
Combining the pop sensibility and music influence in Gibson’s art to write a series of pop-art videos, I riffed off VH1 Pop-Up Videos to create fun social media videos that emphasize the cultural references in Gibson’s work.
Additionally, I developed an iterative copy direction to accompany a suite of seven social media animations used in a paid campaign that I managed across Instagram and Facebook, running the duration of the exhibition.