SEATTLE ART MUSEUM
Ideas without end.
As for all of SAM’s special exhibitions during my tenure there, I developed the copy direction for this exhibition and incorporated approved language into website, social, and email content throughout exhibition promotion.
As part of the promotion for this exhibition, I launched the museum’s first influencer campaign around the concept of SAM Photo Club. After reopening, I came up with creative solutions for continuing to offer digital audiences around the world a way to engage with exhibitions. In the interest of building a local connection with a global reach, I contracted an influencer partnership with photographer Ashley Armitage.
VIDEOAn exhbition trailer was a key asset for all exhibition campaigns, introducing a visual language, image recognition, tagline, and exhibition overview.
While museum programming was still extremely limited by COVID-19, the education department was looking for ways to continue to bring diverse youth into the galleries. This partnership with South End Stories was produced by the education department under my brand and content direction.