Relinquish the idea of an exhibition that does not change, that has a beginning and an end. Genius a living exhibition in constant transformation.
STRATEGY
Genius featured 25 commissions and premieres, immersive installations, durational performances, collaborations across disciplines, film and literary festivals, music, dance, theater, rehearsals, workshops, and a citizen’s forum on Seattle’s future. In support of this huge, interdisciplinary exhibiton I developed a multi-channel communications strategy that utilized key platforms that natively host the various media included in the exhibition. The concept involved creating promotional content that could reach an audience with various art interests by existing on platforms where they already spend time. This content was then incorporated into the exhibition microsite and social media promotion—allowing for an audience acquisition funnel that emphasized discovery and exploration of Seattle’s art world web.VIDEO
As the producer of this video series, I concepted, scripted, and hired two local teams to film and edit video interviews with a selection of the local artists whose practice lent itself best to a moving image medium.PODCAST
Many of the musical artists in the exhibition already had Soundcloud accounts and we were able to add their content to the exhibition playlist while generating new content with literary, theater, and visual artists. I scripted the podcast introduction for the executive director and curator, conducted interviews, and edited audio to tell the story of Seattle’s art world.
CV
A writer and curator exploring the liminal spaces of the literary arts. I am the author of two chapbooks and have fiction, reviews, and poetry published widely. My interest in how words can be experienced has led to solo work and collaborations to create installations, music performances, broadsides, karaoke, and video poetry. I founded and directed Till, a literary organization that offered an annual writing residency, and am currently co-director of Cadence Video Poetry Festival at Northwest Film Forum.
I’m also a very professional professional
A writer and curator exploring the liminal spaces of the literary arts. I am the author of two chapbooks and have fiction, reviews, and poetry published widely. My interest in how words can be experienced has led to solo work and collaborations to create installations, music performances, broadsides, karaoke, and video poetry. I founded and directed Till, a literary organization that offered an annual writing residency, and am currently co-director of Cadence Video Poetry Festival at Northwest Film Forum.
I’m also a very professional professional