Relinquish the idea of an exhibition that does not change, that has a beginning and an end. Genius a living exhibition in constant transformation.
Genius featured 25 commissions and premieres, immersive installations, durational performances, collaborations across disciplines, film and literary festivals, music, dance, theater, rehearsals, workshops, and a citizen’s forum on Seattle’s future. In support of this huge, interdisciplinary exhibiton I developed a multi-channel communications strategy that utilized key platforms that natively host the various media included in the exhibition. The concept involved creating promotional content that could reach an audience with various art interests by existing on platforms where they already spend time. This content was then incorporated into the exhibition microsite and social media promotion—allowing for an audience acquisition funnel that emphasized discovery and exploration of Seattle’s art world web.
As the producer of this video series, I concepted, scripted, and hired two local teams to film and edit video interviews with a selection of the local artists whose practice lent itself best to a moving image medium.
Many of the musical artists in the exhibition already had Soundcloud accounts and we were able to add their content to the exhibition playlist while generating new content with literary, theater, and visual artists. I scripted the podcast introduction for the executive director and curator, conducted interviews, and edited audio to tell the story of Seattle’s art world.